Keywords. What are they? Keywords are the common words or phrases that describe your business or products. Keywords can be specific brands that you sell, areas that you do business, phone number area codes, or a small group of words or a phrase that describes your business.

If you were a consumer, trying to find a certain product or service, what words would you use in a search engine to find them? Sure if you were looking for a webdesigner, you could type in “webdesign” and you would get a whole lot of companies offering this service. But, what if you wanted someone that you could talk to face to face? Can we say “Tacoma webdesign”?

Keyword optimization is just that, taking the best words to describe your business, and making them work for your company specifically.   
   
So, now you have all of the “good” words to describe your company. What do you do with them?
Use them. Use them in the text content of your site, use them as alternate text to your images, but don’t over-do it. Then you need to get them crawled by search engines.

How?

There are several websites that allow you to submit your site to minor search engines, you can request links from other sites, you can find blog sites that are a common thesme and ask them to link to you, or even pay them to write about you.

Okay, so in our shopping cart system which uses asp.net, we run accross the silly little pop-up from IE that tells us that some things on the page aren’t secure. Rather than explaining to every single customer (about 13,000 visitors per day, I’d hate to be the one answering the phone) how to set their security preferences in IE to display mixed content, I wanted to devise a way to switch back to the non-secure area of the site, when not visiting pages that require security. We are using Able Commerce, but I am sure this could pertain to any number of systems, although some of the coding would no doubt change.

Okay so the left navigation menu, calls the links to the rest of the cart system from the database, it calls them by using:

response.write(objLNMenu.getHTML())
objLNMenu = nothing

So what I did was this:

‘response.write(objLNMenu.getHTML())
dim strLinkHTML as String
strLinkHTML =  objLNMenu.getHTML()
strLinkHTML = Replace(strLinkHTML, “/shop/”, objStore.StoreURL)
response.write(strLinkHTML)
objLNMenu = nothing

Which basically took the regular value of objLNMenu.getHTML() which would be: /shop/productpage.aspx for example and then used that value and replaced the /shop/ with the objStore.StoreURL, which is: http://www.yourdomian.com/shop/. Thus ending up with an absolute link of: http://www.yourdomain.com/shop/productpage.aspx. Which in turn being an absolute link, takes the user from the secure side (HTTPS://) into the non-secure (HTTP://).

That way if you do have a few images, or iframes or whatever that are called with an absolute link from your domain, or another domain, the user will never get the annoying pop-up message, and you will never get the ever annoying e-mail or phone call saying that your site is not secure, when in fact it is.