Keywords. What are they? Keywords are the common words or phrases that describe your business or products. Keywords can be specific brands that you sell, areas that you do business, phone number area codes, or a small group of words or a phrase that describes your business.

If you were a consumer, trying to find a certain product or service, what words would you use in a search engine to find them? Sure if you were looking for a webdesigner, you could type in “webdesign” and you would get a whole lot of companies offering this service. But, what if you wanted someone that you could talk to face to face? Can we say “Tacoma webdesign”?

Keyword optimization is just that, taking the best words to describe your business, and making them work for your company specifically.   
   
So, now you have all of the “good” words to describe your company. What do you do with them?
Use them. Use them in the text content of your site, use them as alternate text to your images, but don’t over-do it. Then you need to get them crawled by search engines.

How?

There are several websites that allow you to submit your site to minor search engines, you can request links from other sites, you can find blog sites that are a common thesme and ask them to link to you, or even pay them to write about you.

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